Cookies policy

Martha London – Cookie Policy

This Cookie Policy explains how Martha London (“we”, “our”, “us”) collects, uses, and shares your personal information when you visit or make a purchase from our website (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your:

  • Web browser type

  • IP address

  • Time zone

  • Installed cookies on your device

As you browse, we may also collect:

  • The web pages or products you view

  • Websites or search terms that referred you to the Site

  • How you interact with the Site

This is referred to as “Device Information”.

2. How We Collect Device Information

We use the following technologies:

Cookies

Cookies are small files placed on your device to improve your browsing experience. The cookies we use include:

  • _session_id – unique token, per session, allows Shopify to store information about your session (e.g., referrer, landing page)

  • _shopify_visit – no data retained, 30-minute persistence, used for internal analytics

  • _shopify_uniq – counts visits from a single customer, expires next day

  • cart – unique token, persistent for 2 weeks, stores your shopping cart contents

  • _secure_session_id – unique token, per session

You can choose to accept or decline cookies through your browser settings.

Other Tracking Technologies

  • Log Files – Track actions on the Site and collect data like IP address, browser type, ISP, referring/exit pages, and timestamps

  • Web Beacons / Tags / Pixels – Electronic files that record browsing behaviour on the Site

3. Order Information

When you make or attempt to make a purchase, we collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

“Personal Information” in this policy includes both Device Information and Order Information.

4. How We Use Your Personal Information

We use Order Information to:

  • Process your order and payment

  • Arrange shipping and send confirmations

  • Communicate with you

  • Detect and prevent fraud

  • Provide you with product updates and offers (if you’ve opted in)

We use Device Information to:

  • Improve and optimise the Site

  • Analyse browsing patterns

  • Measure marketing and advertising effectiveness

5. Sharing Your Personal Information

We share information with trusted third parties to help us operate the Site, such as:

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

We may also share data to comply with legal obligations or protect our rights.

6. Behavioural Advertising

We may use your information to deliver personalised advertising. You can opt out via:

You can also opt out via the Digital Advertising Alliance portal: http://optout.aboutads.info/

7. Do Not Track

We do not alter our data collection practices when a “Do Not Track” signal is received from your browser.

8. Data Retention

Order Information is retained unless and until you request its deletion.

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory changes.

10. Contact Us

For questions, complaints, or more information, please contact us:

Email: marthalondon.shop@gmail.com
Hours:

  • Monday to Friday: 9:00 am – 6:00 pm

  • Saturday: 9:00 am – 4:00 pm

  • Sunday: 9:00 am – 2:00 pm